“It is now safe to say “the Badger has landed” and we’re ready to begin officially supporting and becoming part of these great communities in the major metro areas of our State,” said Andrew Fabry, President & Founder of the Badger State. “After a few years of delayed distribution expansion, we are excited to formalize these partnerships and add to the selection of great beer made and sold right here in the State of Wisconsin”.
The expansion nearly completes statewide distribution for Badger State after nine years in business. While the core business continues to focus in Northeastern Wisconsin, the brand is long expected to continue into full statewide coverage, with its portfolio only available in Wisconsin. Badger State Brewing has continuously expanded each year and remains focused on an organic growth strategy using high-level branding and awareness coupled with the finest liquid.
Dran Graziano, VP of Sales and Marketing for Beer Capitol, added, “Our partnership with Badger State has been a relationship in the making for over 8 years, and it has been exciting to see their business expand over time. We are fortunate to help now accelerate their growth and build the Badger State brands in the Milwaukee market as their distributor”.
The excitement was equally echoed by Mike Frank, President of Frank Beer Distributors; “Our team is thrilled to represent Badger State Brewing as they approach their 10th anniversary of providing Wisconsinites with innovative brews. Our retail partners have been asking for it for years and we look forward to selling such great and local WI beer”.
Badger State favorites will lead distribution expansion, including BRW-SKI Light Lager, Grassy Place Hazy IPA, On Wisconsin Red Ale, and Buzzy Badger Coffee Ale. The new territories will also see the distribution of seasonal and limited-release favorites, including the Tiki Tom Slushie series and more.
