Badger State Brewing Announces Distribution Expansion Further Across Wisconsin.

Badger State Brewing is pleased to announce the expansion of beer sales into the Madison, Milwaukee, and LaCrosse areas beginning summer of 2022. This comes after reaching formal distribution agreements with Beer Capitol, Frank Beer, and LaCrosse Beverage in each of their respective territories.

“It is now safe to say “the Badger has landed” and we’re ready to begin officially supporting and becoming part of these great communities in the major metro areas of our State,” said Andrew Fabry, President & Founder of the Badger State. “After a few years of this distribution expansion being delayed, we are excited to formalize these partnerships and add to the selection of great beer made and sold right here in the State of Wisconsin”.

The expansion nearly completes statewide distribution for Badger State after nine years in business. While the core business continues to be focused in Northeastern Wisconsin, the brand has long expected to continue into full statewide coverage with its portfolio still being only available in Wisconsin. Badger State Brewing has continuously expanded each year and remains focused on an organic growth strategy using high-level branding and awareness coupled with the finest liquid.

Dran Graziano, VP of Sales and Marketing for Beer Capitol added “Our partnership with Badger State has been a relationship in the making for over 8 years and it has been exciting to see their business expand over than time. We are fortunate to now help accelerate their growth and build the Badger State brands in the Milwaukee market as their distributor”.

The excitement was equally echoed by Mike Frank, President of Frank Beer Distributors; “Our team is thrilled to represent Badger State Brewing as they approach their 10th anniversary of providing Wisconsinites with innovative brews. Our retail partners have been asking for it for years and we look forward to selling such great and local WI beer”.  

Distribution expansion will be led by Badger State favorites including BRW-SKI Light Lager, Grassy Place Hazy IPA, On Wisconsin Red Ale, and Buzzy Badger Coffee Ale. The new territories will also see the distribution of seasonal and limited release favorites including the Tiki Tom Slushie series and more.

A full list of brands available and initial retail locations can be found via Badger State’s social media pages and here.